WHAT IS A RED ARTIST?
BECOMING A RED ARTIST
READ THIS BEFORE
APPLYING TO BE A RED ARTIST
HERE ARE SOME THINGS TO CONSIDER:
Let's get this out of the way first up - Becoming an endorsee doesn’t mean FREE cymbals. The term 'Endorsee' means you endorse/promote Red Cymbals products and in return we provide you with artist pricing. Just to clarify - we don't give you an endorsement or 'sponsorship' - that is a common misconception.
We generally, do not sign drummers under the age of 18 which is why we have the Red Ambassador Program specifically for drummers under 18.
To become a Red Artist means a reciprocal agreement where we may provide cymbals to you at agreed pricing (a discount off retail pricing) because we believe in you and that you will help our brand gain visibility and ultimately increased sales.
A Red Artist will promote our brand positively and represent us well in the music industry through social media posting, maintaining a strong web presence, regular performances and engagement with the drumming community. They will help us reach people that we don’t already. We will do the same for you because we want to see you succeed plus our team are always up for a chat if you need.
HOW TO BECOME A RED ARTIST:
Read the criteria below and see if you are a good fit to become a Red Artist.
Complete an application ONLY after evaluating whether you meet ALL the criteria.
THE CRITERIA (Please don't apply if you don't meet this criteria fully).
Someone applying to be a Red Artist will:
Be a Professional Drummer over 18 years of age: 'professional' means making a living from drumming not just the occasional gig. Perhaps a good measure is 100+ shows a year to over 500 people at each show.
Have influence in the music industry and interacting with other drummers at show and on tour. Perhaps even teaching or creating educational content and inspiring drummers to develop their playing and learn.
Maintain an active presence and interact positively on social media (Instagram/Facebook) and YouTube by creating engaging content (high quality videos and photos).
Post videos and photos of performances, drum lessons and other content which promote drumming and skills development.
Have a professional social media accounts which generally don’t have personal posts on there about non-drumming related content (a professional drummers' page has at least 95% drumming related content).
Have 4000+ followers/likes on Instagram/Facebook with high engagement on posts (more than 200 likes/views per post).
Have at least 1,000 Subscribers of YouTube and post regular videos with consistent audience engagement.
May have an active drum teaching/instruction practice or post teaching videos.
We are keen to work with motivated and talented drummers who appreciate our product and want to be a part of making Red Cymbals successful and represent our company in a positive light and reflect a similar ethos that we have as a company. We are looking for people to join our team who already meet the criteria above.
IF YOU DON’T MEET THE CRITERIA…It's not always a NO but perhaps a 'Not Yet'.
Why not work on: developing your content/playing, increase your presence online, work on collaborations with other musicians, stretch yourself by entering competitions such as Drum Off Global or other drumming showcases - there are so many ways to improve your playing and profile, ‘getting endorsed’ should not be your first step, it should be part of the process once you have these other things going. We hear a lot of “we will...” and promises from people once they are ‘endorsed’ however we are more interested in working with people who are already doing the things mentioned in the criteria. We also prefer to work with people who we have a good relationship with and enjoying hanging out with.
Are Under 18 years of Age? Why not look into our Red Ambassador Program which is designed for drummers under the age of 18 who want to collaborate with us but aren’t really a professional drummer. A professional drummer is someone whose job it is to play the drums and other work related to drumming.
Start the conversation: email us and ask what we think you can work on to move you further along on your drumming journey. Don't simply message us and ask for an endorsement - that is like going up to a person on the street and asking them to give you their phone or take you for a ride in their car.